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What Goes Through the Mind of an Author on the Eve of a Book Launch?

Wow! I can hardly believe we’re almost there! The RiskBuster eblast goes live at midnight tonight and we have an amazing team helping to get the word out. Britta, my sole overworked employee, began recruiting partners for the eblast a couple months ago and I’ve been burning the candle at both ends for the past [read more]

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Cheaper Prices Don’t Help Build Goodwill

Whether from insecurity or just not knowing the costs, new business owners tend to want to shower their customers in great value by charging less than the other guys. Aside from the fact that undercutting is a sure recipe for going broke, it invariably leads to problems down the road when you want to increase [read more]

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Admit it! Your Business is Suffering Because You Don’t Have a Plan

Cash Miller of Small Business Delivered interviewed me last Sunday on Blog Talk Radio. It was Cash’s inaugural radio interview and in spite of getting off to a bit of a rough start with his Internet going down right at the beginning, the session went well. Once we got rolling, I think we provided some [read more]

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Five Tricks for Finding Hot New Business Ideas Fast

New businesses don’t happen by accident. They start and grow when passionate souls burn the midnight oil to solve problems, and then find ways to sell the solution to others. Emerging businesses, quite deservedly, occupy a special place in the mind of onlookers. Entrepreneurs somehow manage to get ahead of the curve [read more]

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Things To Consider When Hiring Employees for the First Time

Left unchecked, having too many workers will quickly drain your bank account and put you out of [read more]

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Seven Ways to Tweet your Followers on Twitter

While Twitter paused to grapple with hacker issues last week, we experienced a rare interruption to our daily influx of new followers. They’re back up this morning, but the incident was a gentle reminder of how integral Twitter has become to our marketing strategy in a very short [read more]

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