All posts by Dan Boudreau

Dan Boudreau has devoted the last 20 years to coaching and mentoring regular folks into the captivating world of business. He authors and facilitates lively, transformative workshops on the topics of entrepreneurship, business planning, and training for trainers. He has inspired thousands of entrepreneurs to become successful business owners and leaders. Launching into his first venture in 1980 with barely enough knowledge to fill the back of a beer cap, he has embraced (and survived) the wide spectrum of business ownership, from single owner home-based enterprises to ventures employing more than 300 workers. Dan's top mission essentials are: laughing, loving, and learning. Armed with the business planning process as a teaching tool, Dan empowers ordinary women and men to create the financial stability and lifestyle they dream of. He is most proud of being acknowledged and appreciated by peers and friends for his ability to bring entrepreneurial ideas to fruition with a nod towards his warm, engaging personable style. In 2006, Dan compiled his knowledge (and bruises) into his first book, Business Plan or BUST! In writing this book, he combined his practical experience as a business owner with his expertise as a lender for an economic development agency, and tossed in his unique brand of wit. The end result: A refreshing perspective and practical style that makes the time-worn topic of business planning easy, fast and fun! When Dan takes those occasional days off from navigating the business world you might find him stuffed into a floating toothpaste tube sometimes referred to as a kayak (rarely right side up), or perhaps coaxing disturbing sounds from his guitar. His ultimate relaxation always involves fresh air, clean water and beaches—from botched attempts to outsmart fish in the rivers of northern British Columbia to flopping around in the waves or practicing applied inertia on just about any tropical sandy beach…

Don’t Waste Another Dollar on Business Planning

If you’re starting or growing a small business and throwing a lot of money into business planning, you might want to read this before spending another dollar.

Talk to almost anyone in the business development or lending arena, and they will tell you flat out that you need a business plan.

True enough. You need a plan.

What’s less well touted is that almost all of the benefits of business planning accrue from researching and writing the plan yourself.

So, let’s cut to the chase. Individuals setting out to start small or micro-businesses are far better off to take up the mouse and keyboard themselves than to outsource the development of a business plan. Anyone can write you a story, but nobody can read your mind or predict whether or not you’ll succeed in business.

And guess what – you stand to lose everything if the plan doesn’t work out.

Of course, you also stand to gain everything if your business gains traction and succeeds.

So, here’s the rub. If a consultant could create a business plan that is guaranteed to succeed, why would he do it for you for pennies? Why wouldn’t he simply start the business himself? Here’s why – because 99.9% of the work is not in the planning; it is in the implementation of the business plan. And only you can assess whether or not you are able and willing to take on the work and make the business succeed.

Anyone who knows a few words can write a story. Anyone with those skills, a hint of imagination, and a bit of business knowhow can write a fairly convincing business story. But is that person in business? And specifically, unless that person is buried in your business up to the neck, the business plan isn’t going to be worth the pdf it’s written on. And if that person is in the business already, he isn’t going to help you in to the market place just to compete with him.

So, where do great business plans come from? They arise from the mind of the entrepreneur putting assets on the line, tempered with a few hours of research to validate any assumptions. That’s it. The only business plans that are worth a pinch of muskrat muck are those that are brought about through the blood, sweat and tears of the person who’ll be paying the taxes once the business is rolling.

So, suck it up and research and write your own business plan. If you have a roadmap to follow, it’s not such a bad thing – fact is, you might even enjoy the planning process once you get past the initial fear. After all, in planning a business, you are mapping out the next leg of your personal journey. You are laying the groundwork for an optimistic future, possibly improving your financial status and getting into a lifestyle you want.

What could possibly be more enticing than that?

Forecasting Isn’t the Same as Accounting

There’s no doubt that forecasting or attempting to predict the future in any way, is considered by many to be a mild form of insanity.

Forecasting is one area of business planning that entrepreneurs tend to resist. There are many reasons for this.

  • Beyond spending, many people simply don’t like to deal with money matters.
  • Unless you’ve previously owned a business, the entire business financial arena tends to be a vast, spooky mystery.
  • Those who have weathered a financial black eye in their personal lives are inclined to be apprehensive about tackling the management of business finances.

Many people assume that forecasting is the same as accounting, and that it should be left to highly skilled professionals, such as bankers, accountants and MBA’s. And yet, the process of forecasting is sure to be a healthy learning experience for owners and anyone thinking about starting a business.

To dispel myths and misguided fears about forecasting, it is helpful to clarify what it is… and what it isn’t. One way to do this is to identify the ways that forecasting differs from accounting.

  1. Forecasting is an educated guess at future scenarios, while accounting is a detailed compilation of past transactions.
  2. Forecasting takes place prior to a period of business, while accounting happens after commerce is done.
  3. Forecasting provides an approximate picture of the future, while accounting shows an accurate record of business past.
  4. Forecasting is built upon safe assumptions and conservative estimates, while accounting is built upon precise records and receipts.
  5. Forecasting is usually best done by the small business owner, while accounting should almost always be entrusted to an accountant.

The truth is, most entrepreneurs have no crystal ball skills whatsoever, and most will never be accountants. Any yet, small business owners need to have a certain level of confidence in the future of their enterprises. A rationally constructed forecast can give you the confidence needed to move forward, while arming you with the information necessary to weather upcoming threats.

As surely as the business owner must pay taxes, he or she should take on the responsibility of forecasting. You can hire someone to foretell your future and you can certainly turn your business records over to an accountant for compilation, but at the end of each year it is the business owner who pays for any mistakes made and who reaps the rewards when things go right.

While attempting to predict the future might seem a bit crazy, the real insanity is trying to run a business without the benefits of forecasting. 

Business Killers Part 4

Previously in the blog, I published the first three of this series of articles on the simple things that kill small businesses. Here is the fourth and final part of the series, with four more business killers.

Cash Flow Crunch. Cash is the lifeblood of a business. If you’ve ever tried to operate without it, you’ll know it’s not a lot of fun. The cash flow shortfall starts off quietly but doesn’t stay silent for long. It first raises its ugly head in the form of sluggishness in paying small bills, late filing of taxes, or delaying needed repairs and maintenance. More sinister indicators are failing to make payroll, falling behind on lease payments, or having equipment repossessed. Cash flow shortfall always makes the business owner busier, his time and energy devoted to dealing with angry stakeholders and humourless collectors. The final stages of cash starvation involve the joys of having major creditors and tax authorities lock up your bank account and being hogtied to the point that you can no longer serve customers. The keys to navigating a shortage of cash are: to maintain open communications with creditors, only make promises you can keep, and then keep those promises.

Fingers in Too Many Pies. Once an entrepreneur makes a success of one business, there’s a dangerous tendency to think he can duplicate his efforts in another business, and then another, and another. Spreading resources over a number of ventures can weaken an entrepreneur’s ability to deal with financial difficulties.  Aside from stretching finances, getting pulled in too many directions can deplete an owner’s time and energy, making it difficult to maintain the core business that brought about the initial success. The key to avoiding this pitfall is to know your abilities and be sure to keep enough energy, cash and focus to maintain your core business.

Trying To Be All Things To All People. In the flurry of serving customers it’s easy to lose your focus and latch onto whatever work comes along. In the early days of a small business there’s a tendency to follow the money. This means jumping on opportunities that arise when customers request products or services that aren’t part of the current offering. There may be nothing wrong with accepting the odd crumpet as long as you have time and the customer is satisfied. Too often it seems that trying to be all things to all people, as a way of doing business, tends to hold a venture back rather than advancing its mission. The key to staying on target is to identify what you want to be best at, then focus on providing that core service and refer all other business to trusted colleagues.  

Knowing When To Fold ‘Em. Not all enterprises are going to be successful. In reviewing case studies of failed businesses, it easy to see that the owner should have closed the doors sooner. Yet, when you’re buried in a bad situation, it’s more difficult to know exactly when to pull the plug. It’s important to learn when to walk away from a product, a service or a business.

Building a business is like growing a garden. You begin with a vision for success, nurture the parts you want to succeed, and weed out everything else. In business, cash flow and net profit are two critical measures of performance, but there are others as well—your quality of life, working at something you love, and the impact the business has on your family.

Business Killers Part 3

caution-tapePreviously I posted Business Killers Part 1 and 2, and discussed such challenges as not staying on top of accounts receivable, falling behind on paying the bills, persistent low-bidding, and getting buried in debt. Here are four more business killers.

Lousy Customer Service. While most business owners are motivated to provide excellent customer service, problems creep into the workplace when the business starts to grow, requiring that the owner take on hired help. It should be the goal of every business to provide top-notch customer service for every person that comes through the door. No small business can afford to have employees chasing away customers. Owners need to provide training for employees and monitor customer service ongoing.

Financial Illiteracy. There are five financial reports that are critical to managing a business: the balance sheet, the income statement, the aging accounts payable, the aging accounts receivable, and the cash flow forecast. Too often, business owners who get into trouble don’t even know they’re insolvent until they’re turning the keys over to the landlord. It’s not enough to get financial reports and pop them into a file folder—you need to get them shortly after the end of each month and you must learn to read them and use the information to make business decisions. In order to be able to calculate prices and put together bids, owners need to know the cost of producing products and services, as well as the true cost of making sales.

Fumbling the Hurdles of Growth. Business start-up requires a certain set of skills, but owners who get through that early scramble are in for an even bigger challenge—expansion. Growth blows the doors off the micro-business model and invokes different threats, demanding a whole new set of skills. The path to growing a business from zero to several employees never seems straight or clear. It’s always cluttered with difficulties that exact critical decisions along the way, many of which can propel you forward or flat backward, depending on the quality of each decision. The keys to growing a business are: a clear vision, courage, passion, perseverance, a dash of good luck, and the ability to make more good decisions than bad.

Burnout. It’s fun and exhilarating to get caught up in a new business. The realization that you can build an enterprise and achieve financial and other dreams, the ability to chart your own path and sustain your family without having to punch a time clock or report in to a boss every day, the thrill of working at something you love to do—these are all wonderful things. But for some entrepreneurs, the real enemy is the inability to shut the business off. Working for others, you usually have welcome restrictions on the amount of time you can work—weekends, holidays, regular work hours—those restrictions all go out the window once you’re self-employed. When burnout overtakes a person, it usually comes at a high cost: unable to enjoy the work, too tired for leisure or family time, health issues, and limited energy to serve customers. The best time to battle burnout is before it happens. Set your work and personal boundaries early, exercise regularly, eat healthy foods, and take time each day for your family, friends and you.

Stay tuned for Business Killers Part 4 where I will cover such business killers as the cash flow crunch, fingers in too many pies, trying to be all things to all people, and knowing when to fold ‘em.

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