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Business Plan or BUST! Hits Amazon Best Seller List

Press Release Nov. 24, 2008

In less than 24 hours Dan Boudreau’s book, Business Plan or BUST!, skyrocketed from a sales rank of #5,208,502 all the way to the best seller list at Amazon.com.

Prince George, British Columbia (PRWEB) November 24, 2008 – Dan Boudreau, Author of Business Plan or BUST! believes in miracles today! He also believes in perseverance, hard work and sticking to a plan.

On November 17, 2008, Dan’s book held the unflattering sales rank of #5,208,502 on Amazon.com. This meant that more than 5 million books were out performing his book at Amazon.com.

Less than twenty-four hours later, Business Plan or BUST! occupied a different position at Amazon, as Dan’s book shot upward to the best seller list in all 3 of the categories it’s listed in:

#2 in Business Plans

#4 in Home Based

#37 in Entrepreneurship

“After publishing, it became clear that the book wasn’t about to market itself and that nobody else, including Oprah, was going to promote it for me.” Boudreau said.

It can be costly and time consuming for an unknown, self-published author to get a new book into bookstores. The competition for space on the shelves is fierce, and . . .Continue reading Business Plan or BUST! Hits Amazon Best Seller List

Five Things That Can Thwart Your Eblast

Recently we used a marketing technique called the “eblast” to launch my new book, RiskBuster. Within a few hours the book made #1 in the Home Based Business category and the best seller list in three categories both on Amazon.com and on Amazon.ca. What most authors might find interesting about this fact is that it wasn’t an accident; it was a planned effort and it wasn’t expensive to do.

An eblast is the act of partnering with opt-in list managers who agree to email their subscribers on a pre-arranged campaign timeline, usually 24 to 48 hours. List managers who participate are known as joint venture partners.

The idea is that, during the campaign period, all of the partners email their lists a warm invitation to visit a landing page or sales letter. If all goes well, the sales letter compels visitors to buy the product. This was the third time we’ve used the eblast method, with similar results in each case.

Although an eblast can bring amazing results, it’s not free to set up, and there are number of challenges that can thwart entire effort.  Here are some of the complications that can kill an eblast:

A partner doesn’t send . . .Continue reading Five Things That Can Thwart Your Eblast

RiskBuster Launches to Amazon Best Seller List

Prince George, British Columbia (November 11, 2009) – On November 10th in just a few hours Dan Boudreau’s newly published book, RiskBuster, climbed to the Amazon Best Seller list in 3 categories.

Dan Boudreau is smiling today, now having hit the Amazon best seller list with his second book RiskBuster: Start or Grow Any Business, Wherever You Are with Whatever You Have, Right Now!

. . .Continue reading RiskBuster Launches to Amazon Best Seller List

Late Afternoon Update on the RiskBuster Eblast

It’s been a supercharged day and I thank absolutely everyone who helped to make it a huge success! Here are the Amazon numbers just after 4:00pm PST…

Amazon.com Sales Rank: #6,637 in Books (See Bestsellers in Books)

#1 in Books > Business & Investing > Small Business & Entrepreneurship > Home Based #4 in Books > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises #44 in Books > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship

Amazing results – this has been a fabulous day, and it’s not done yet. We’re going to take a bit of a break from the computers and go enjoy a book launch pa

The Eve of the RiskBuster Launch

It’s 3:15pm and I’ve tweaked, twiddled, fiddled, fluffed and tweeted… the partner pages are pretty much done and the infrastructure is ready to go. Some friends are tweeting and starting to talk on Facebook. I’m getting messages telling me that the word is slowly getting out there.

In the meantime, RiskBuster is teasing me, continuing its drift in the wrong direction on Amazon – now sitting at a ranking of #2,168,747. Do you think books actually taunt authors? Guess if I’m hearing voices it might be time to get away from the laptop for a while.

I guess we’ve done all the work we can at this point; the rest of the launch is really in the hands of our amazing partners and the friends and colleagues who’ve committed to tell others…

It’s time for a walk and a workout.