Cheaper Prices Don't Help Build Goodwill

By Dan Boudreau, on November 7th, 2009

Whether from insecurity or just not knowing the costs, new business owners tend to want to shower their customers in great value by charging less than the other guys. Aside from the fact that undercutting is a sure recipe for going broke, it invariably leads to problems down the road when you want to increase your prices. Read the article.