RiskBuster Book Review by Brandt Smith of Wealth & Wisdom

Ok, I was going to do something else, but Brandt Smith just published his review of RiskBuster.

Brandt says, “What this book does is show you how to do it. I’m sick and tired of “gurus” telling me what to do but leaving out all of the details. In the end you are left with a choice: spend hours figuring it out yourself or pay for yet another book or system. Contrast this with RiskBuster. In RiskBuster, Dan shows you what to do and gives you the tools you need. I can’t overemphasize how important this is for most people.” Read the full review.

The Eve of the RiskBuster Launch

It’s 3:15pm and I’ve tweaked, twiddled, fiddled, fluffed and tweeted… the partner pages are pretty much done and the infrastructure is ready to go. Some friends are tweeting and starting to talk on Facebook. I’m getting messages telling me that the word is slowly getting out there.

In the meantime, RiskBuster is teasing me, continuing its drift in the wrong direction on Amazon – now sitting at a ranking of #2,168,747. Do you think books actually taunt authors? Guess if I’m hearing voices it might be time to get away from the laptop for a while.

I guess we’ve done all the work we can at this point; the rest of the launch is really in the hands of our amazing partners and the friends and colleagues who’ve committed to tell others…

It’s time for a walk and a workout.

What Goes Through the Mind of an Author on the Eve of a Book Launch?

Wow! I can hardly believe we’re almost there! The RiskBuster eblast goes live at midnight tonight and we have an amazing team helping to get the word out. Britta, my sole overworked employee, began recruiting partners for the eblast a couple months ago and I’ve been burning the candle at both ends for the past few weeks as well.

Are we ready? Well, today will be a scramble, but I think we are.

Hum, tee, tum… let’s see where RiskBuster is living on Amazon this morning… ah yes – let the record show the book is ranked at #2,149,136 in Books this morning. Whatever our results tomorrow, that ranking is sure to have fewer digits in it.

I finished writing RiskBuster a few months ago and my publisher, Morgan James Publishing, finished working their magic on it in late September. Other than picking up a few books for my own distribution, we haven’t really done any energetic marketing. And so the book continues to drift further and further down in the Amazon rankings.

Not to worry. The reason for the silence is that we have been buried in preparing for tomorrow’s eblast, the official book launch. As well building the membership site that this blog is part of. It was just a year ago when my first book, Business Plan or BUST! went from an Amazon ranking of #5,208,502 to the best seller list with the help of a similar 24-hour eblast.

I’m excited and tired. Not as terrified as a year ago. I’m extremely thankful to have the publishing behind me and the for the open road ahead. Mostly I just feel completely privileged to be able to write and get the word out about the undeniable magic of business planning! And I’m deeply thankful for the effort so many others have put into making tomorrow’s eblast possible!!

The writing and publishing might be 10% of the effort needed to make a book successful. It seems to me that the other 90% is in the marketing.

And so I’m off to do more marketing today. We will be tracking the results of the eblast and reporting them here throughout tomorrow, whenever the spirit moves me.

And speaking of marketing, I’d be remiss if I didn’t plug our book launch URL… here it is


Wish us luck!

Cheaper Prices Don’t Help Build Goodwill

You’ll never build goodwill by under-charging your customers. Those new to business are prone to undervaluing their products and services. This is one of the great pitfalls when starting a new business.

Whether from insecurity or just not knowing the costs, new business owners tend to want to shower their customers in great value by charging less than the other guys. Aside from the fact that undercutting is a sure recipe for going broke, it invariably leads to problems down the road when you want to increase your prices.

Once customers are used to your low prices, it’s difficult to train them to pay more, and you are sure to lose a few when you increase your rates.

Customers who have received your goods at lower prices tend to think you’re cheating them when you start to charge more.

When you do begin to push your prices upward, you are bound to lose a few of the old customers who were just along for the free ride.

If you underrate your goods, your customers are almost certain to downgrade them too. A well intentioned deal might be perceived as worth a bit less, but you don’t want the customer thinking your services are completely worthless.

As a new business owner, one of the first pricing decisions you’ll make is to decide whether you really want to compete on price. If your strategy is to compete mainly on price, keep in mind that a large competitor will almost always crush a smaller business like a bug. Deeper pockets always prevail when price wars occur.

Here are a few suggestions for anyone tangling with the issue of pricing.

1.Decide whether you want to be the cheapest, the fastest, or the best. Pick any two; trying to be all three is a sure recipe for going broke.

2.When you’re setting your prices or rates, learn how much your competitors are charging and then position your prices where you want them to be. You don’t have to charge a lot less than the other guys to be perceived as giving a better deal.

3.When it comes to providing a service, you will need to determine a value for your time. If you’re transitioning from a role as an employee to become self-employed, it’s important to remember that your hourly charge-out rate now needs to be much higher to help cover the cost of operating your business.

4.Instead of simply attempting to undercut your competitors, find ways to provide more value to your customers; sometimes it makes more sense to compete by offering higher quality, or better service.

5.If you’re already in business and your prices are too low, it may be time to begin to ratchet them up a bit. Be prepared to lose customers who refuse to adjust. In some cases, you may feel a shameless sense of relief as the more tenacious hagglers head off to buy from your competition.

When all is said and done, business owners need to pay the bills and earn a living. If your prices are too low to achieve these two goals, it may be time to increase your prices or consider winding down the business.

Your Business. Your Plan. Your Way.